Swatch Series

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    The Rise and Impact of the Swatch Series: A Cultural and Industrial Phenomenon

    The Swatch Series, often referred to simply as “Swatch,” has become a cultural and industrial icon over the years. Launched in the early 1980s by the Swatch Group, the Swatch brand has been more than just a watch company; it has become a symbol of creativity, innovation, and affordability in the watch industry. In this article, we will explore the…

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